Where is the money?
Posted On Thursday, April 10th, 2008 By Ravi
The money, unfortulately, is in the client’s pockets, and to bring it legally into your pockets, you need to do a little bit of work. Provide service in such a way that no one would have provided before.
First, you need a cool brand name. wehostlinweb is not a cool name at all. Hostgator is a cool name, and I thought, indyahozting is a cool name, and thats why I registered the domain name. Before that I thought webaholics was a cool name, but couldnt get a .com name for that, so I just let it be and now its a blog.
Secondly, you need to promote it. During the initial stages, you need to go with adwords. For that you need to have a decent budget. Without regualr ads, any money that you spend on advertising will completely be wasted, except for a few clients that you may get.
Thirdly, build as many one way links as possible to your site. Turn to blogs, host blogs in your server, offer them a few free months, get friendly with them, and ask them to write about you. Or ask them to do a paid review. Target blogs with good readership. Take over a few of those blogs and ask them to write reviews for you repeatedly, say maybe once a week, so that you get good traffic from their sites.
Then, launch good referal programs. Working with affiliate links is one way, but to get to know clients personally, employ a relationship manager, and getting referals directly and complementing the refferers directly with cash or services would be a better option.
Finally, turn to the forums. There are loads and loads of active forums on web hosting and other related hisam stuff. Get someone who could constantly post things and be active on your company’s behalf there, with your website url on the footer of every message that he posts. If your name is cool enough, and if your site looks good and has got cool packges, you will get business from it.
And there is your money.